Although it is my regular practice to spread the word about notable wines and wineries, I don’t normally write about clients. However, these are far from normal times. Not to mention, I have been a fan of Avennia since the release of their inaugural vintage in 2012. Working with them for nearly two years in order to help wine lovers connect with the brand has just been icing on the cake. I consider myself extremely fortunate to assist such a celebrated winery and a team of generous and talented people. Through our partnership it’s become clear that there’s a lot to admire about the winery in addition to first-rate winemaking. Here’s an insider’s update on what’s happening at leading Washington winery Avennia lately, along with an exploration of some of their wines I’ve recently opened and the foods paired with them.
Founded by Marty Taucher and Chris Peterson, Avennia is based in Woodinville, Washington about 20 miles outside of Seattle. The two met while working harvest at DeLille Cellars in 2009. When Chris reviewed Marty’s business plan for a winery, an innocent inquiry as to who was going to make the wine led to a partnership. By the 2010 harvest, the two were working Avennia’s first crush. Since then, Avennia has amassed top accolades and earned some of the highest scores in Washington State for their world class wines. Marty manages the business side of the winery while Chris oversees the cellar.
At the first signs of the pandemic, my company was impacted significantly. As business plummeted, so did my spirit. I remember speaking with Marty on the phone right when everything started going in a tailspin. Thankfully, the first thing he did was offer reassurance, “Don’t worry, Nancy, we’ll get through this.”
It turns out that Marty had read an article of mine that highlights five lessons on marketing during these challenging times. Like so many other businesses, Avennia was planning a quick pivot. In order to stay engaged with customers, social media would play a key role much to my relief! Additionally, employees would be kept busy with curbside pickup and wine delivery to customers’ homes. Remarkably, the winery also stepped up to help out the distressed hospitality industry. Continue reading “What Makes Avennia a Leading Winery in Washington”